How To Influence
Patients & Improve
Case Acceptance
For clinicians who feel stuck — and want to increase their take-home
What Dentists are saying about The EMP
"The examples to persuade patients, really changed my perspective on how to communicate with patients."
B
Dr. Bilal
"The favourite part was that it spoke about changing mindset. It was one of the things that is stopping clinicians here."
K
Dr. Khurram
"My favourite part was when Zain showed his and Peter’s numbers — it was very motivating for me."
I
Dr. Iqra Lariab
"Listening to Dr. Zain to refresh our patient-dealing skills, and the interaction with other colleagues from SV."
M
Dr. Manahil
"My favorite part was the psychology part like mimicking the patients mannerisms and vocalizing objections."
J
Dr. Jude
"The importance of assessing occlusion means you start to see problems other dentists don’t."
N
Dr. Nashet
We Know...
- Your patient demographic is full of non-paying patients.
- Your practice is in a 'bad location'.
- Your patients just don't care about their oral health.
- Your patients can't afford private treatment.
If these apply to you — this is exactly for you
Do the Dentistry You Want
We will show you how to get your NHS patients to say 'Yes' to Smile Makeovers and big Private Cases.
Everyone Can Do It
No pushiness. No sales tactics. No manipulation. We will show you the blueprint in an easy way to understand.
What You’ll Learn On The Day
Better conversations → Higher case acceptance → Higher take-home.
#1
Real Scenarios Real Fixes.
We cover the situations dentists face every day (fees, objections, silence, “I’ll think about it”) and show the exact adjustments that increase uptake.
#2
The Case Acceptance Framework
We teach a repeatable structure for presenting treatment: problem → options → fee → next step. So you stop improvising and start converting consistently.
#3
Personalised Adjustments
You’ll leave knowing exactly what to change in your day to day practice to improve uptake — immediately and consistently.
Reserve your seat
- Date: Saturday, 6th June 2026
- Time: 9:00 am – 5:00 pm
-
Leonardo Hotel London Watford
31-35 Clarendon Road
WD17 1JA
You’ll learn:
- The structure for presenting treatment (so you stop winging it)
- How to present the best option vs a compromise without sounding salesy
- How to quote fees with neutral confidence (and stop apologising)
- How to handle the three common objections: value, timing, affordability
- How to stop “I’ll think about it” becoming an exit (and what to say instead)
If you’re in an NHS-heavy diary and you want to do more private, this day gives you something most dentists never build: a repeatable way to get patients to say yes without feeling salesy.
You leave with:
- A simple system designed for NHS volume — what to say, in what order, and when to stop talking
- The exact structure that lifts uptake on the “easy wins” in your diary: fillings, hygiene, crowns, dentures
- A method to handle the moment that kills most plans: fee delivery + silence + objection sorting
This programme is for UK dentists who feel financially “stuck” in a predominantly NHS setting — especially if fee conversations feel awkward, you second-guess your prices, or you often soften recommendations to avoid pushback.
If you’re tired of hearing “too expensive” and “I’ll think about it”, and you want a way to increase take-home without becoming salesy, this is designed for you.
You’ll leave with a simple, repeatable way to present treatment and discuss fees with calm confidence — so you can earn more from the patients you already see every day.